Golden Ball Street

This project made enhancements to a busy area of Norwich City Centre, creating a new public space. These changes aimed to make the area a more attractive environment for walking, wheeling and cycling, and to boost the economic vibrancy of the area.

The project altered traffic flow affecting Golden Ball Street, All Saints Green, Westlegate, and surrounding areas. It included the creation of more pedestrian areas, as well as the removal of traffic lights and kerbside barriers at several junctions. By opening Golden Ball Street to two-way traffic, it was possible to transform All Saints Street into a new public open space in the city centre. These changes built upon previous 'Transport for Norwich' projects, such as those on St Stephens Street, Chapel Field North, and Rampant Horse Street.

The City Centre Improvements at Golden Ball Street were part of a broader initiative by Norwich City Council and Norfolk County Council, aimed to enhance the retail experience for shoppers and business owners and improve city travel for all modes of transport. The project aimed to support the vitality of the city centre by reducing conflicts between vehicles and those walking, wheeling and cycling, while maintaining city centre access for all travel modes. The high-quality outcome resulted from the combination of County Council engineering and City Council landscape design expertise.

The Greater Norwich Growth Board's investment of just over £1m into this project has had a significant effect in supporting Norwich's city centre vitality, improving the retail environment, and facilitating better movement for all city users.

The project has contributed towards improving the appeal of Norwich City Centre. Since delivery, footfall in the city remains strong. The numbers of people using public transport now exceeds pre-COVID levels and continues to increase year on year and improving the environment for walking, wheeling and cycling in the city centre has enabled a successful micromobility scheme to be introduced by Beryl, which as of March 2025 has 93,000 users who have made 1.8million zero emission journeys, travelling over 3.1 million miles.